Welcome to YOT Society Media Records (YSMR), where music meets passion and innovation. We are more than just a record label—we are a creative powerhouse dedicated to elevating South African music across multiple genres, from Hip-Hop and Amapiano to Gqom, Afrobeat, R&B, and more.

Our Journey

Founded in Durban, South Africa, YSMR was built with a vision to bridge the gap between emerging artists and the global stage. What started as an independent movement has grown into a dynamic space where talent thrives, culture is celebrated, and the music industry is redefined.

What We Offer

🔹 Music Production: From recording to mixing and mastering, we craft high-quality sound.
🔹 Artist Development: We guide artists in refining their craft, branding, and industry presence.
🔹 Music Distribution: Get your music on major streaming platforms and radio stations.
🔹 Marketing & Promotion: We help artists build their audience with strategic PR and social media campaigns.
🔹 Event Management: Showcasing talent through curated performances, concerts, and showcases.

Our Promise

🎵 Empowering Artists: We believe in creative freedom and helping artists own their journey.
📡 Global Reach: Our music knows no borders—bringing local sounds to international audiences.
💯 Authenticity & Excellence: We are committed to high standards in everything we do.

Why Choose YSMR?

✅ Diverse Musical Expertise: We embrace all South African genres.
✅ Independent & Artist-Focused: We prioritize our artists’ growth and success.
✅ Cultural Impact: We are shaping the future of music in Durban and beyond.

Connect With Us

Join the movement and be part of a label that values creativity, innovation, and authenticity. Whether you’re an artist, producer, or music lover, YSMR is here to make waves.